Born in Ireland, Timothy Eaton came to Upper Canada about 1854, eventually becoming a partner in his brothers' general store at St. Mary's. In 1869 he established his own business in Toronto. Through merchandising innovations, such as cash sale for a fixed price, the company prospered and became one of the country's first department stores. Eaton introduced a mail order department in 1884, extending the benefits of popular prices and a wide selection of goods to the rural market. His energies were devoted almost exclusively to the company which, at his death, was Canada's largest retail business.